Social Media for Businesses

Released:	June 2, 2011
Publisher:	LAP LAMBERT Academic Publishing
Page Count:	104
Language:	English
ISBN-10:	384438507X
ISBN-13:	9783844385076

Examine of Key Success Factors, by Engin Bodur

About the Author Born and grown up in Ankara, Turkey. After his graduation from Computer Engineering, Baskent University, He moved to London for his MBA degree from University of Wales. He started his Business IT career working for companies since 2008. Now, He is a Londoner with a great enthusiasm for Social Media, Sailing and Photography.

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Sustainable Tourism

Released:	March 9, 1998
Publisher:	Routledge; 1St Edition edition
Page Count:	224
Language:	English
ISBN-10:	0750623853
ISBN-13:	9780750623858

Sustainable Tourism, a marketing perspective of Victor T.C. Middleton and Rebecca Hawkins

Review "Sustainable Tourism deals with a subject which is of critical importance to the public and private sector practitioners in the tourism industry...This book cuts through the emotional rhetoric [of tourism sustainability] and explains simply how good environmental practice is excellent business both for the marketplace and for the destination. I feel privileged to recommend it."Jean S. Holder, Secretary General, Caribbean Tourism Organization"The great value of this book is not only that it clearly demonstrates that [sustainable tourism] is a feasible goal through marketing, but that it also presents growing evidence of environmental best practice standards already being set by the industry. That in the process it also lays to rest some myths and misconceptions about tourism is an additional bonus for the reader."John Yacoumis, Project Manager, South Asia Tourism Secretariat"I recommend this important new book to practitioners as well as students, and commend its authors for their contribution to a better understanding of environmental impacts and the new partnership delivery mechanisms that are needed."from the foreword by Robert Collier, Vice-Chairman, Saison Overseas Holdings B.V."I found Sustainable Tourism: A Marketing Perspective an impressive work. It is far superior to any other treatments of the issues and more practical too. Everyone talks about sustainable tourism development, but this is the first book to apply the power of marketing to achieve it. It shows, through principles, analyses and case studies, how tourism can grow while destinations maintain, and even regenerate, (the environments) required to support it."Douglas C. Frechtling, Associate Professor of Tourism Studies, The George Washington University, USA"This book is timely and to the point. Middleton and Hawkins clearly document the 'environment and development' characteristics of an industry generating more than 10% of global economic activity, as well as the emerging interest of the market in 'Green Tourism' which will bring a sharp new focus to public and private sector initiatives in this field. It's a valuable guide for anyone committed to sustainable growth."Geoffrey H. Lipman, President, World Travel & Tourism Council'This is a stimulating book which develops new thinking. It adopts a distinctive stance with which some readers will disagree. It is likely to create much useful debate among its intended readership of students, researchers and industry practitioners.'Dr Bill Bramwell, FTS, Tourism Society Journal"The book is an insightful contribution to the topic of sustainability... the reader is provided with a readily accessible, rich source of cutting-edge information"Journal of Vacation Marketing

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Marketing Tips for Complementary Therapists

Released:	February, 2006
Publisher:	How to Books; 2nd edition
Page Count:	186
Language:	English
ISBN-10:	1845280768
ISBN-13:	9781845280765
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101 Tried and Tested Ways to Attract and Retain Clients, by Steven A. Harold

If you are serious about being a professional Complementary Therapist and would like a 'How to' guide for establishing and building a successful practice then get yourself a copy of this book now.' Linda Stewart, www.holistic-business.com 'Being in business all my adult life, both practicing and teaching, I thought I knew it all. Reading this book woke me up.' International Therapist 'It is no good being the most effective therapist in the world if you don't tell the world that you exist.' Steven A. Harold

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Finding Your Business Today

Released:	September 10, 2010
Publisher:	CreateSpace Independent Publishing Platform
Page Count:	88
Language:	English
ISBN-10:	1453776109
ISBN-13:	9781453776100
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Help Customers Find You and Get Ranked at the Top of Google, by Rob Metras

The author is a grey-haired marketing veteran in both the online and offline world. Although he graduated in 1975 from University he has continually kept on top of the latest marketing ideas in the online and offline business world. He has been a frequent speaker at local and national conferences and writes regularly for online magazines like Ezine Articles Go Articles as well as for local business publications. Along with Jeff Brodie he produces a Podcast which can be found on Itunes and other podcast directories. You can find his commentary on internet marketing on his blog at http://WhatsMySpin.com His home base is Cambridge,Ontario.

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Perspectives on Marketing, Michael Hand

Released:	March 23, 2009
Publisher:	Cengage Learning PTR; 1 edition
Page Count:	416
Language:	English
ISBN-10:	1598638718
ISBN-13:	9781598638714
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This book uses the format of a question being asked on marketing, branding or the client-agency relationship to begin each section and then each of the two authors addresses and answers each question. One author is the creative director/owner of a marketing consulting firm/ad agency and the other represents the client perspective.

In my opinion the real audience for this book are those marketing people on the client side who either use an outside agency or are thinking about using an outside agency because they'll gain an understanding of how typical agency-client relationships work and they'll also get a better handle on the psyche of a typical agency.

The book covers such a wide variety of topics that it is hard to not read it and come away with at least one or two new insights. That is really all that should be expected from any book on the topic anyways since so much has been covered by so many other books. Purely the Q&A approach of this book is interesting and fresh and makes compelling reading.

The only questions I had when reading the book are Who is asking the questions and how well do the two authors know each other? At times it seems as though it might be a little contrived but it never loses its objectivity. While it might hint at being a little self-promotional the primary author does not go over the top in using the book as a tool to gain clients for his agency and it does not diminish the value of the book overall.

This is an interesting book and worthwhile reading for those mid- to small'ish businesses considering using an outside marketing firm and those already using an outside firm as it will discuss many issues that relate to the dynamics of the typical agency-client relationship. It also covers many marketing topics and just might provide some unique perspectives from some experienced people in the profession. Large firms who already use big agencies will not find much new or compelling in this work.

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Getting Your Business Wired

Released:	April, 1999
Publisher:	AMACOM; 1 edition
Page Count:	296
Language:	English
ISBN-10:	0814470076
ISBN-13:	9780814470077

Using Computer Networking and the Internet to Grow Your Business, William E. Kilmer

From Booklist Many, if not most, small businesses now use a computer to perform at least one or two basic functions. Kilmer shows why these companies should now consider an upgrade. This is not a technical manual but, rather, a straightforward and clear explanation of the ways small businesses can use computer networks to their advantage. He carefully delineates the benefits of each application he proposes. Kilmer first details local and wide-area networks; he covers networking standards, outlines the components of a basic network, and considers the need for a network server. Nearly half of his book is devoted to ways small businesses can use the Internet to communicate, conduct research, reach new markets, and sell products. Kilmer advises on how to evaluate vendors and service providers, and he discusses planning, budgeting, training, equipment, and security needs. A helpful glossary and Kilmer's logical, step-by-step approach and jargon-free presentation will make this book attractive to those who might otherwise be intimidated by a hard-sell or a too-technical pitch. David Rouse

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The Everything Guide to Mobile Apps

Released:	March 18, 2013
Publisher:	Adams Media
Page Count:	304
Language:	English
ISBN-10:	1440555338
ISBN-13:	9781440555336
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A Practical Guide to Affordable Mobile App Development for Your Business, Jennifer Moranz

Peggy Anne Salz is the chief analyst and founder of MobileGroove, which produces and promotes custom research, strategic thought leadership, and knowledge resources for the global mobile industry. Her writing has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal,Mobile Entertainment, Mobile Media, and New Media Age. Peggy is also the author of the Netsize Guide, an annual mobile industry almanac.

Jennifer Moranz is a marketing executive with more than seven years of experience in the mobile apps industry. Jennifer worked across various aspects of the mobile landscape. She currently leads marketing for Crittercism.

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Top Market Strategy: Target the Best and Ignore the Rest by Elizabeth Rush Kruger

Price:	$632.18 FREE for Members
Released:	November 9, 2010
Publisher:	CreateSpace Independent Publishing Platform
Page Count:	106
Language:	English
ISBN-10:	1448679575
ISBN-13:	9781448679577
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Review Foreword Clarion Review BUSINESS & ECONOMICS Top Market Strategy: Target the Best and Ignore the Rest Elizabeth Rush Kruger CreateSpace 978-1-4486-7957-7 Four Stars (out of Five) Improving the bottom line for any organization involves increasing market share. How do you get to the customers who are going to buy your product? This book's subtitle states the author's strategy--target the best and ignore the rest. In other words, identify the characteristics of your best customers and go after that audience, ending or reducing efforts to reach customers who don't share these traits. Kruger uses the well-known 80/20 principle first introduced by the economist Pareto. She outlines strategies to identify the top 20% of customers who bring the most profit or benefit to a business or organization. By working to replace the remaining 80% of the customer base with more profitable customers, similar to the top 20%, the bottom-line profit can quadruple. This practical text reviews marketing vocabulary and survey methods presented in an easy-to-use format. The effective use of icons highlighting principles, insider secrets, and conclusions make it easy to scan the book for key concepts. The author makes use of tables, charts, and figures to enhance understanding. The chapter on survey research concisely explains sampling, reliability, validity, data analysis, and collection methods. Kruger provides basic background on Pareto's 80/20 principle and its applications in a variety of settings. To better illustrate the 80/20 principle, the author has created a fictitious company seeking to increase its product's market share. The text and its appendices include sample surveys, interview questions, and detailed analyses of the results. It demonstrates the use of Microsoft Excel spreadsheets for data analysis, including the necessary keystrokes. A brief bibliography is included for those seeking more information on the Pareto princi! ple. The author is a successful marketing consultant who has worked with leading corporations for over thirty years. Kruger has also developed innovative marketing software used worldwide. She has taught hundreds of business students and professionals about marketing strategy, promotion, and research. Her consulting company, Strategic Power, is accredited by the Better Business Bureau. Some familiarity with basic marketing concepts would be helpful but not essential for readers of this book. While the author indicates the techniques she outlines could be used by any organization, her illustrations and emphasis is geared to for-profit organizations. Zeroing in on the top customers, identifying their characteristics, and focusing marketing resources on this target group seems guaranteed to bring results. Kruger provides the tools and inspiration to make this happen. Mary Cary Crawford -- ForeWord Clarion Review by Mary Cary Crawford

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Pricing for Profit: How to Command Higher Prices for Your Products and Services by Dale Furtwengler

Price:	$19.95 FREE for Members
Released:	September 2, 2009
Publisher:	AMACOM
Page Count:	240
Language:	English
ISBN-10:	0814433006
ISBN-13:	9780814433003
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   Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs.   The good news is that a business can command almost any price it chooses by focusing on the value—not the cost—to the customer. Pricing for Profit shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Readers will learn how to:   • Quantify the value of their products or services • Distinguish between price buyers and value buyers • Bundle their offerings for competitive advantage and increased customer value • Craft a powerful marketing message that communicates value • Generate more unit sales and close more sales overall, at higher prices • Make more money with less effort   Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for businesspeople who want to be well-paid for the value they provide.

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Price Wars: How to Win the Battle for Your Customer by Tom Winninger

Price:	$1.52 FREE for Members
Publisher:	St Thomas Pr; 1St Edition edition
Page Count:	287
Language:	English
ISBN-10:	0963873520
ISBN-13:	9780963873521

 

From Booklist The advent of large discount merchandise and fast-food chains has seen a corresponding demise in mom-and-pop and small-town diners and variety, hardware, and grocery stores unable to compete. Wal-Mart is only the most recent example of a big chain bullying Main Street merchants, but Winninger refers to this tactic by what he calls the "price merchants" as the "Walton Paradigm" (after Wal-Mart's founder Sam Walton). The author, founder of his own Winninger Institute for Competitive Strategy, offers more than 100 practical strategies for independent and small-business owners to use in fighting back. His advice is to avoid price competition and concentrate instead on value-added service and targeting specific and overlooked market niches. This is the sort of book that librarians hoping to emphasize their role as partners in community economic development can point to when they want to emphasize the resources they have available. David Rouse

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Winning Sales Letters From Prospect to Close by Ralph Allora

Price:	$16.95 FREE for Members
Released:	July 20, 2009
Publisher:	McGraw-Hill; 1 edition
Page Count:	240
Language:	English
ISBN-10:	0071628118
ISBN-13:	9780071628112
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   Ralph Allora has a magic touch with sales materials. I used to work next door to him at U.S. News & World Report, and over and over, I watched him transform and refine rough ideas into pitches that work. He has a unique ability to talk to salespeople and their clients in a way that's intelligent, straightforward and conversational - never stuffy or complicated. Ralph soon moved on from U.S. News to other national publications, but thanks to his book, he's still "next door" to me - I keep Winning Sales Letters on my desk as equal parts how-to manual, reference tool, and style guide. I'll borrow a dictum from the book and "get to the point": Buy this book, for yourself or as a gift. It's an entertaining read that will step up your writing game.

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Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing by Kelvin Lim Jay Conrad Levinson

Price:	$14.00 FREE for Members
Released:	2013
Publisher:	Morgan James Publishing
Page Count:	135
Language:	English
ISBN-10:	1614482748
ISBN-13:	9781614482741

 

About the Author Jay Conrad Levinson, father of Guerrilla Marketing, is the author of Guerrilla Marketing, a popular marketing book published in 1984 that remains the best-selling marketing book with more than 21 million copies sold world-wide. The Guerrilla Marketing book series today consists of 58 books available in 62 languages. Jay coined the term, “Guerrilla Marketing” while he taught marketing at the extension division of the University of California in Berkeley, a teaching position he did for a decade. Today, Guerrilla Marketing principles frequently appear as recommended readings for many MBA marketing programs. Jay has contributed a number of articles on Guerrilla Marketing to business magazines such as the Entrepreneur and Inc., as well as for online columns as such America Online, Fortune Small Business, Hewlett-Packard, Microsoft and Netscape. Some notable marketing campaigns Jay collaborated on include the Jolly Green Giant and United’s Friendly’s Skies. As the Chairman of Guerrilla Marketing International, the marketing partner of Adobe and Apple, Jay is frequently invited to speak about Guerrilla Marketing at universities, professional organizations and corporations around the world. He has also sat on the Board of Leo Burnett Advertising, the Small Business Board of 3Com and Microsoft Small Business Council.Kelvin Lim is an expert in human dynamics and motivation -- he has been coaching, consulting, training and marketing since 1995. He is the first Guerrilla Marketing Certified Master Trainer in Singapore to be trained by Jay Conrad Levinson. He is also the principle consultant and CEO of Guerrilla Marketing Consulting, an organization that teaches organizations and businesses how to effectively apply Guerrilla Marketing principles. As a master certified coach, Kelvin’s coaching work has impacted the lives of more than 20,000 people. In addition, Kelvin is the founder of Executive Coach International, a leading coaching organization whose campaigns have been featured in Asia’s media – for instance, the publication of “Pick Me Up” - a collection of stories that was written and compiled into a book within 24 hours. Kelvin sits on the Board of Directors of New York City’s political and social arts organization, The Culture Project, as well as participates in humanitarian activities at the United Nations.

 

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The Lean Proposal Quick Start Guide by Ray Etter Amy K. C. S. Vanderbilt

Price:	$12.95 FREE for Members
Released:	July 28, 2008
Publisher:	Trend Factor Press
Page Count:	42
Language:	English
ISBN-10:	0981866905
ISBN-13:	9780981866901

 

Review The Lean Proposal Quick Start Guide is a must-have for small business venturing in to the large-proposal world. --ClientHelps us to map a course that leverages disparate skills into a tightly written proposal that exceeded all [customer] evaluation standards. An excellent resource for any company looking to build a winning proposal. --ClientThere is no doubt that Dr. Vanderbilt and her colleagues are experts in this field they understand what is required for successful proposals. --ClientThere is no doubt that Dr. Vanderbilt and her colleagues are experts in this field they understand what is required for successful proposals. --ClientHelps us to map a course that leverages disparate skills into a tightly written proposal that exceeded all [customer] evaluation standards. An excellent resource for any company looking to build a winning proposal. --Client

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GREAT CUSTOMER CONNECTIONS: Simple Psychological Techniques That Guarantee Exceptional Service by Richard S. Gallagher

Price:	$21.95 FREE for Members
Released:	May 31, 2011
Publisher:	Booklocker.com, Inc.
Page Count:	252
Language:	English
ISBN-10:	1614342601
ISBN-13:	9781614342601
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  In his new book Great Customer Connections, Rich Gallagher has done us all a favor by calling our attention to the need for a more positive approach to dealing with customers, service people, and indeed everyone in our lives. Positive behavior generates positive results. Speaking from a strong understanding of behavioral psychology, Rich's tenets and the vignettes in his book generate a wonderful teaching manual for customer service situations and indeed for communicating in our day to day lives. A book directed toward business ethics and customer service, I see this book as also a way to teach something we sometimes forget: basic manners when dealing with others. I'm all for encouraging communication skills and re-instigating the use of "Please," and "Thank you," and "May I help you?" in our day to day lives. Gallagher notes that those businesses that are most successful are the ones that provide excellent customer service, that treat all people at all levels in the company with respect, and that know how to react with class to both positive as well as challenging situations. Great Customer Connections is a fabulous learning tool for teaching these communication success strategies.

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Marketing Your Medical Practice in The Digital Age by Alexander Welz

Price:	$19.95 FREE for Members
Released:	May 13, 2010
Publisher:	g2apex
Page Count:	88
Language:	English
ISBN-10:	1450714323
ISBN-13:	9781450714327

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Book Marketing Success Bundle: 5 Books for Authors by Heather Hart Shelley Hitz

Price:	$17.95 FREE for Members
Released:	2014
Publisher:	Body and Soul Publishing
Page Count:	258
Language:	English
ISBN-10:	0615950345
ISBN-13:	9780615950341
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Review "After reading this bundle, I am excited to market my book." ~ Katie McKnight  "Shelley and Heather havemade our marketing lives so easy with this bundle." ~ Jude  "I've spent the last few years studying how to market books, and this has been the most helpful book by far." ~ Precarious Yates  "If your entire budget is $20. spend your first money on this and you'll be a hundred times more ahead than most authors." ~ Victor  "From all the books I have read on the subject of self publishing, their work is second to none, in my opinion. A+++" ~ Doron

 

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How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results by John Follis

Price:	$9.95 FREE for Members
Released:	October 21, 2005
Publisher:	Follis Inc
Page Count:	24
Language:	English
ISBN-10:	0976864401
ISBN-13:	9780976864400
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Review "A tremendous kick in the butt." -- Joanne Meurer, ID Inc. --(Personal Review)"Advice is cogent, sage, essential, and extremely worthwhile." -- Barry D. Malvin, Pres./ Internet Solutions --(Personal Review)"Follis is the marketing guru of the universe." -- Dana Friedman, Pres / Dragonfly Technologies --(Personal Review)

 

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The Creative Consumer: Exploring consumer behavior from a creativity perspective by Marit Gundersen Engese

Price:	$93.00 FREE for Members
Released:	November 2, 2011
Publisher:	LAP LAMBERT Academic Publishing
Page Count:	176
Language:	English
ISBN-10:	3846546356
ISBN-13:	9783846546352

 

About the Author Marit Gundersen Engeset is an associate professor of marketing at Buskerud University College, Norway. Her research interests include consumer creativity, consumer satisfaction and evaluation.

 

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Growing Small Businesses into Big Brands by Jack Sims

Price:	$89.50 FREE for Members
Publisher:	Palm Breeze Publishing
Page Count:	160
ISBN-10:	0972565809
ISBN-13:	9780972565806
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 Review Jack is a brilliant strategic thinker! -- Brian Pogee, President-GE InterlogicsThe definitive book for businesses on the importance of branding to grow their businesses. -- Tom Watson,Chief Growth Officer - OmnicomThe difinitive book for small and medium sized businesses on the importance of branding to grow their businesses. -- Tom Watson - Chief Growth Officer, OmnicomWe believe in the principals in this book, we have used them and they they work! -- Lars Dupont, President-Durasol Awnings    


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In Celebration of Print by Hubert Graf

Price:	$16.75 FREE for Members
Released:	March 15, 1998
Publisher:	Universe
Page Count:	144
Language:	English
ISBN-10:	0789300761
ISBN-13:	9780789300768

 

 About the Author The print campaigns of Hubert Graf are renowned for maintaining the highest level of sophistication in communication and craft. With a unique gift for written expression and the visual arts, and more than thirty years of experience in the industry, he is sought after by the world's most prestigious producers of consumer products, and recently by multimedia companies seeking his expertise.


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The Guerrilla Marketing Handbook by Seth Godin Jay Conrad Levinson President

Price:	$4.19 FREE for Members
Released:	November 19, 1994
Publisher:	Mariner Books; 1 edition
Page Count:	396
Language:	English
ISBN-10:	0395700132
ISBN-13:	9780395700136
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 From Booklist Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of the six major chapters--on advertising, minimedia, targeted media, promotion, telephone, and nonmedia--features from 4 to 14 or so techniques, including lists, common mistakes, definitions, examples, and glossaries. A breezy style highlighted by real-life success examples invites all readers to believe that they, too, can become guerrilla marketing gurus.Barbara Jacobs

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Bang!: Getting Your Message Heard in a Noisy World by Robin Koval Linda Kaplan Thaler

Price:	$14.95 FREE for Members
Released:	2005
Publisher:	Crown Business
Page Count:	256
Language:	English
ISBN-10:	0385508174
ISBN-13:	9780385508179
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From Publishers Weekly Thaler and Koval, the CEO and vice-president respectively of the Kaplan Thaler Group advertising agency (KTG), share the secrets of their marketing success. In business for six years, KTG has created advertising campaigns based on a philosophy of the big bang, defined here as a strategy designed to make a brand explode onto the marketplace virtually overnight. Although the authors' advice is targeted primarily toward businesses and other publicists, the glitzy anecdotal writing is witty and informative enough to appeal to those interested in advertising and popular culture. Drawing on many specific examples of their accomplishments, Thaler and Koval describe just how the creative process is triggered by innovative thinking. The AFLAC insurance company, for example, was turned into a household name when a member of the KTG team realized that AFLAC sounded like the quack of a duck. The AFLAC duck raised the company's profile from zero to instantly recognizable. According to Thaler and Koval, big bangs are achieved in an atmosphere where rules are ignored, organization is compressed, chaos is embraced and intuitive thinking is encouraged. In addition to useful tips, the authors also highlight pitfalls that can derail a potential big bang, such as failing to rehearse presentations or neglecting to do appropriate homework on the company being wooed. Copyright 2003 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Advertising to Baby Boomers Revised by Chuck Nyren

Price:	$24.95 FREE for Members
Released:	March, 2007
Publisher:	Paramount Market Publishing; 2nd edition
Page Count:	180
Language:	English
ISBN-10:	0978660234
ISBN-13:	9780978660239
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Review Straight talk from someone who knows how to do it right for the right price. --Laurel Kennedy, President, Age LessonsFor years businesses have been told that Boomers would represent terrific opportunities as they aged. As Chuck Nyren points out, that strategic advice was then discouraged by media and advertising types who lived in the world of the precious 18-49 demo. Finally, the opportunities ae being recognized. Businesses are rapidly developing products and services targeted to Boomers. Nyren gives sound advice on how to communicate with this powerful consumer segment. --John McMennamin, McMennamin ConsultingBaby Boomers have money and they spend it! But beforee you target them, read Chuck Nyren's insightful, entertaining, and refreshingly candid book. You'll avoid common mistakes and find the keys to motivating savvy boomers. --Todd Harff, president & CEO, Creating Results LLC

 

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The DNA of Internet Marketing: Keeping You Ahead of the Internet Marketing Game by Lehman Hailey

Price:	$13.97 FREE for Members
Released:	August 14, 2009
Publisher:	AuthorHouse
Page Count:	116
Language:	English
ISBN-10:	1449001904
ISBN-13:	9781449001902
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   About the Author Lehman Hailey has an extensive background in real estate and is considered one of the leading experts in internet marketing and direct sales techniques. Lehman is a very innovative and successful entrepreneur. Lehman started in his career in the mortgage industry, eventually owning his own mortgage company with multiple offices in Florida and Tennessee. The hours were grueling and Lehman did what many others have done, he searched for an opportunity that would allow him to spend more time with his wife and two young sons, work at home, enjoy life as well as replace his current income. As he narrowed his search to areas that would allow him to create a substantial income while enjoying time with his family, he decided to try the Direct Sales Industry, one that had an online marketing formula. Applying some of the same principles as well as some of the new ones he learned in his company, Lehman quickly shot to the top of the first company he was with and, in fact, he became one of the top earners in the field. In 2006 Lehman started his own internet marketing company, developed his own products and held monthly marketing workshops in Dallas to packed conference rooms. His coaching program specializes in showing his students how to market their products and services successfully with an emphasis on creating multiple streams of income, prioritizing time and goals and mentoring others. Over the last 5 years, Lehman has mentored hundreds of people from several different countries, coaching them to successfully establish a target market for their business. According to Lehman, Direct Sales and Internet Marketing are the best ways to create a residual income freeing up their time so they can spend it doing what they enjoy instead of being a slave to their company.

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The Truth About Pay-Per-Click Search Advertising by Kevin Lee

Price:	$23.99 FREE for Members
Released:	March 29, 2009
Publisher:	Que Publishing; 1 edition
Page Count:	224
Language:	English
ISBN-10:	0789738325
ISBN-13:	9780789738325
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     Kevin Lee, Didit Founder, Chairman, and CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers, but also as part of the 2007 Inc 500 (#137), as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos, and Advertising Anarchy, has been widely praised. A founding board member of SEMPO and its first elected chairman, Kevin is also active on DMA and IAB committees.   The Wall Street Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, as well as at NYU, Columbia, Fordham, and Pace Universities. Kevin’s expertise is also valued by Wall Street; he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp, and others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.


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Tweet This! Twitter for Business by Jessica Miller-Merrell

Price:	$9.99 FREE for Members
Released:	2010
Publisher:	The P3 Press; 1 edition
Page Count:	128
Language:	English
ISBN-10:	1933651660
ISBN-13:	9781933651668
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  Review Tweet This! provides much needed clarity for small businesses looking to take their first steps into social media. Jessica's book is the guide every small business and nonprofit that's new to social media should read. --Chris Wilson, Digital Brand Strategist and author of the Marketing Fresh Peel BlogJessica's book, Tweet This! is jam packed with creative yet simple strategies for small businesses and consultants to leverage Twitter to grown and market their business. Her book shows how powerful one hundred and forty characters can be. --Craig Grotts, Chief Financial Officer, Nelson Auto GroupJessica is a walking, talking, and tweeting example of how powerful social media for business and Twitter can be. Her book provides its readers with a ton of ways to leverage Twitter while providing simple and practical advice to join the conversation. --Jack Chapman, Career Coach and author of Negotiating Your Salary: How to Make $1000 a MinuteJessica's book, Tweet This! is jam packed with creative yet simple strategies for small businesses and consultants to leverage Twitter to grown and market their business. Her book shows how powerful one hundred and forty characters can be. --Craig Grotts, Chief Financial Officer, Nelson Auto GroupJessica is a walking, talking, and tweeting example of how powerful social media for business and Twitter can be. Her book provides its readers with a ton of ways to leverage Twitter while providing simple and practical advice to join the conversation. --Jack Chapman, Career Coach and author of Negotiating Your Salary: How to Make $1000 a Minute.  


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Get Social: A Practical Guide to Using Social Media For Business Ben Blakesley

Price:	$9.99 FREE for Members
Released:	October 4, 2013
Publisher:	CreateSpace Independent Publishing Platform
Page Count:	118
Language:	English
ISBN-10:	1490368892
ISBN-13:	9781490368894
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About the Author Ben Blakesley, co-founder of Community Manager Recharge social media conference and passionate social media advocate, has been working in social for the better part of a decade, spanning industries from music to finance and many in between. One of those “I’ll sleep when I’m dead” kind of guys, Ben lives and breathes social and thrives on making connections and making a difference. He lives in the Philadelphia suburbs with his wonderful and socially adept wife, Lauryn, and their three children, Caroline, George, and Henry, who are the inspiration for everything he does.    

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On Marketing: The Definitive Guide for Small Business Owners

Price:	$9.95 FREE for Members
Released:	October 31, 2012
Publisher:	Reformational Marketing
Page Count:	138
Language:	English
ISBN-10:	0988387816
ISBN-13:	9780988387812
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 About the Author Michael DeLon is the founder of 90Day Author. He’s an author, marketing strategist and business growth coach who specializes in helping small business people position themselves as “the expert” by publishing their own book. Then Michael teaches them how to use their book to Attract, Engage and Retain customers for life while stimulating Referrals. He’s a straight shooter with over 25 years of experience studying, applying, and fine-tuning these marketing strategies, which allows him to find SMART Solutions that others never see. Marketing doesn’t have to be a gamble. Michael can help you step away from the Advertising Roulette Wheel and Aim for the Marketing Bull’s Eye. He can also help you become a recognized Expert by helping you publish your own book! Michael is the husband of one and father of three. He’s a committed follower of Jesus Christ and is deeply involved in his church. You can normally find Michael investing time with his family or helping others grow in their marketing and their marriage relationship.


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Price:	$5.90 FREE for Members
Released:	June 25, 1999
Publisher:	Entrepreneur Press
Page Count:	296
Language:	English
ISBN-10:	1891984047
ISBN-13:	9781891984044

From the Back Cover Powerhouse Marketing Tactics for Marketing Big Profits from your Small Business Written for both new and established small-business owners, this nuts-and-bolts guide gives you the marketing firepower you need to satisfy customers, attract prospects, boost your profits and blast the competition. Packed with proven techniques, tips and advice, this easy-to-read guide covers every aspect of marketing including: How to think like a marketing guru How to select the best markets for your product and services 4 common maketing mistakes and how to avoid them Tips for writing your marketing plan Sure-fire selling tactis that get results And much, much more.  

                               

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