| Price: | $24.95 FREE for Members |
| Released: | March, 2007 |
| Publisher: | Paramount Market Publishing; 2nd edition |
| Page Count: | 180 |
| Language: | English |
| ISBN-10: | 0978660234 |
| ISBN-13: | 9780978660239 |
| User Rating: |  |
Review Straight talk from someone who knows how to do it right for the right price. --Laurel Kennedy, President, Age LessonsFor years businesses have been told that Boomers would represent terrific opportunities as they aged. As Chuck Nyren points out, that strategic advice was then discouraged by media and advertising types who lived in the world of the precious 18-49 demo. Finally, the opportunities ae being recognized. Businesses are rapidly developing products and services targeted to Boomers. Nyren gives sound advice on how to communicate with this powerful consumer segment. --John McMennamin, McMennamin ConsultingBaby Boomers have money and they spend it! But beforee you target them, read Chuck Nyren's insightful, entertaining, and refreshingly candid book. You'll avoid common mistakes and find the keys to motivating savvy boomers. --Todd Harff, president & CEO, Creating Results LLC
DOWNLOAD
No comments:
Post a Comment