| Price: | $4.19 FREE for Members |
| Released: | November 19, 1994 |
| Publisher: | Mariner Books; 1 edition |
| Page Count: | 396 |
| Language: | English |
| ISBN-10: | 0395700132 |
| ISBN-13: | 9780395700136 |
| User Rating: |  |
From Booklist Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of the six major chapters--on advertising, minimedia, targeted media, promotion, telephone, and nonmedia--features from 4 to 14 or so techniques, including lists, common mistakes, definitions, examples, and glossaries. A breezy style highlighted by real-life success examples invites all readers to believe that they, too, can become guerrilla marketing gurus.Barbara Jacobs
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