Winning Sales Letters From Prospect to Close by Ralph Allora

Price:	$16.95 FREE for Members
Released:	July 20, 2009
Publisher:	McGraw-Hill; 1 edition
Page Count:	240
Language:	English
ISBN-10:	0071628118
ISBN-13:	9780071628112
User Rating:

 

   Ralph Allora has a magic touch with sales materials. I used to work next door to him at U.S. News & World Report, and over and over, I watched him transform and refine rough ideas into pitches that work. He has a unique ability to talk to salespeople and their clients in a way that's intelligent, straightforward and conversational - never stuffy or complicated. Ralph soon moved on from U.S. News to other national publications, but thanks to his book, he's still "next door" to me - I keep Winning Sales Letters on my desk as equal parts how-to manual, reference tool, and style guide. I'll borrow a dictum from the book and "get to the point": Buy this book, for yourself or as a gift. It's an entertaining read that will step up your writing game.

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